Goncalo works as Growth Marketer and Performance Specialist at SimpledCard.

His job is all about adding value to the entire marketing funnel. His goal is to attract new customers and keep them engaged with our service and product so that they become existing customers and ambassadors.

As a growth marketer, he is someone who runs constant, iterative tests throughout the funnel, and uses the results to craft data-driven strategy updates that lift key performance metrics.